This south western strip of land down south the Indian sub continent is now a major game changer in fashion industry with a bunch of experienced designers and self taught designers. In the last 10 years we have witnessed major changes in this ever growing industry.
I feel there is a difference now in the air. When we open social media , we see a lot of labels and boutiques and couture houses with unique designs and trendy fashion updates.
So you wanna meet the major game changers from Kerala? Let’s head straight to the list.
This veteran is perhaps the first designer from Kerala I have ever heard of, one and only Hari Anand. He showcases sarees,bridal wears,contemporary ready to wears men’s wear,incense ,accessories as well as footwear. I have seen models walking down the ramp in his magnum opus.The Hari Anand label is known for its minimalistic yet dainty looks on experimental fabrics like metallic chiffon.
One of the passionate Indian designer who express her love for tradition and culture through her handiworks. Label Mantra oozes out Indianness by embracing ethnic prints , hues and embroidery works. Her Indian by Choice,spring affair and song of the south where all where light weight accented by quirky style and an instant hit. She plays magic with Indian prints like kalamkari, ikat, chettinad checks and mangalgiri by stitching them in chic western style.
Be it lacy gowns or bridal wears Anu & Reshma from label M got it covered. A couple of years ago there first boutique Mannath was an instant hit and talk of the town. Their collection showcases rare pastels highlighted with awe inspiring needlework and embelishment ,bridal wears,ready to wears are top notch. Label M has a bunch of loyal clientele including south Indian celebrities.
What can you expect from a celebrity whose dressing sense turned many heads in the town? Yeah from the fashionista ,Poornima Indrajith. Her Aanachantham, chamayam and Eternal garden all garnered lots of fans round the globe. She unveiled an array of masterpieces which were completely new to us at the time of their lunch and it still continues. Her designs behold to our tradition with a contemporary touch to it.
As an experienced designer who did his fashion studies in London, then worked as a designer for Christian Dior in Paris Matin is keen on detailing and finishing. We have seen how he transforms plain fabrics into masterpieces with heavy handiwork and embroidery,it’s magic. No doubt this young blood’s designs will bring out the best in you.